Awards Criteria: Best use of outsourcing to achieve the buyer’s objectives for ITO while also achieving mutually beneficial outcomes.

Lessons from the Outsourcing Journal:

* Buyers have to work closely with service providers when designing new systems. If they don’t get involved, the systems may not work.
* A good service provider will go the extra mile to fix a problem, even if it means buying another company!
* Buyers appreciate open, honest communication, especially when a service provider cannot do what the buyer asks.

“Outsourcing was in danger of becoming over hyped, with an exaggeration of its benefits and neglect of its problems and shortcomings. Michael Mol has served the literature and business practice well by developing a more balanced view that takes into account both opportunities and benefits, as well as limitations and adverse effects. For example, he includes the social cost of outsourcing that has previously been ignored. His main contribution is the following. Reasonably, and convincingly, using both theoretical and empirical argument, he shows that firm performance is an inverse U-shaped function of the extent of outsourcing. There can both too little and too much outsourcing. The book is very helpful in showing how the trade-off between advantages and disadvantages works. – Bart Nooteboom, Professor of Innovation Policy, Tilburg University and member of the Dutch Scientific Council for Government Policy

Product Description
Outsourcing has become one of the key restructuring tools for companies seeking to boost their growth and business performance. As the outsourcing phenomenon has mushroomed, so a range of academic studies have sought to define and describe a unifying theoretical model. Outsourcing: Design, Process and Performance draws upon managerial, economic, sociological, historical and psychological perspectives to bring about a new understanding of how outsourcing design and the outsourcing process feed into the performance of firms. Blending empirical insights from a range of international cases and large-scale statistical tests with existing theoretical perspectives, the author argues that a negative curvilinear relationship exists between outsourcing and firm performance. A critical analysis of current outsourcing strategies, together with a discussion of future trends, offers a new agenda for academic researchers and business managers alike.

Available at Amazon

Although outsourcing has been around as long as work specialization has existed, in recent history, companies began employing the outsourcing model to carry out narrow functions, such as payroll, billing and data entry. Those processes could be done more efficiently, and therefore more cost-effectively, by other companies with specialized tools and facilities and specially trained personnel.

Currently, outsourcing takes many forms. Organizations still hire service providers to handle distinct business processes, such as benefits management. But some organizations outsource whole operations. The most common forms are information technology outsourcing (ITO) and business process outsourcing (BPO).

Business process outsourcing encompasses call center outsourcing, human resources outsourcing (HRO), finance and accounting outsourcing, and claims processing outsourcing. These outsourcing deals involve multi-year contracts that can run into hundreds of millions of dollars. Frequently, the people performing the work internally for the client firm are transferred and become employees for the service provider. Dominant outsourcing service providers in the information technology outsourcing and business process outsourcing fields include IBM, EDS, CSC, HP, ACS, Accenture and Capgemini.

Some nimble companies that are short on time and money, such as start-up software publishers, apply multisourcing — using both internal and service provider staff — in order to speed up the time to launch. They hire a multitude of outsourcing service providers to handle almost all aspects of a new project, from product design, to software coding, to testing, to localization, and even to marketing and sales.

The process of outsourcing generally encompasses four stages: 1) strategic thinking, to develop the organization’s philosophy about the role of outsourcing in its activities; 2) evaluation and selection, to decide on the appropriate outsourcing projects and potential locations for the work to be done and service providers to do it; 3) contract development, to work out the legal, pricing and service level agreement (SLA) terms; and 4) outsourcing management or governance, to refine the ongoing working relationship between the client and outsourcing service providers.

In all cases, outsourcing success depends on three factors: executive-level support in the client organization for the outsourcing mission; ample communication to affected employees; and the client’s ability to manage its service providers. The outsourcing professionals in charge of the work on both the client and provider sides need a combination of skills in such areas as negotiation, communication, project management, the ability to understand the terms and conditions of the contracts and service level agreements (SLAs), and, above all, the willingness to be flexible as business needs change.

The challenges of outsourcing become especially acute when the work is being done in a different country (offshored), since that involves language, cultural and time zone differences.

The highly competitive medical industry requires firms to utilize every possible resource, both
internal and external, to stay ahead of the curve. While many medical device companies have
been capitalizing on the benefits of outsourced labor and manufacturing for years, only recently
have upstream functions such as product design and development become a major part of the
outsourcing trend. Medical device manufacturers are realizing that they can capitalize on external
engineering expertise to gain several advantages, such as market leading products and reduced
time-to-market, without jeopardizing trade secrets or intellectual property.

There are many factors that must be considered to determine if outsourcing product design
and development is a strategic fit for your company. Outlined below are 10 key benefits that
medical device manufacturers can realize by contracting these functions.

1. Leverage Multidisciplinary Expertise
Two heads are better than one, as the adage goes. This is particularly true for product design
and development, where truly innovative products rely on a multitude of concepts and theories for
differentiation and market leadership. A design team with industry-spanning expertise can apply
the best technology to the product concept. A team of engineers confined to one industry does
not have this pool of knowledge from which to draw, and this can impede finding the best
solutions to complex problems.

There are many cases of breakthrough products that were a result of fresh ideas and cuttingedge
technologies from unrelated disciplines. For example, when doctors were finding it
increasingly difficult to obtain high-resolution internal imaging of their patients due to the growing
obesity epidemic, a defense industry technology provided the solution. To meet the doctors’ need,
a technology based on military sonar mine detection was developed. This enabled imaging devices
to resolve objects at twice the distance of current systems. In addition, the same sonar technology
used by the navy to detect enemy submarines was applied to fetal heart monitoring. Many leading
medical devices were results of technological innovations from an unrelated industry.

2. Quickly and Easily Expand Internal Engineering Capabilities
Some projects require rapid scale-up of manpower for short-term assignments. Hiring fulltime
employees is not economical and adding temporary help is time-consuming and presents
confidentiality risks. Outsourcing, on the other hand, allows you to assign your partner’s full-time
staff to device development projects quickly and cost effectively. The proper amount of the
targeted expertise can be applied at the right time. Companies can therefore avoid paying for
excess labor and engineering costs. The various staff scale-up options are presented in Table 1.

3. Capitalize on Technology Forecasting
Experienced partners have foresight as to what future technologies can play a role in
developing products and how these advancements will impact your business. These firms have the
time and resources to survey the field and look at what is coming down the pike. They also have
networks to rely upon for up-to-date information. Larger engineering firms have the ability to test
emerging technologies in their laboratories, providing an additional benefit to the outsourcing
relationship.

Due to a growing aging population and rising healthcare costs, the need to monitor patients
from their homes has become more urgent. The advancement of wireless technology made
possible the development of cost-effective devices for convenient and efficient patient home care.
Now, patients with low mobility can be diagnosed and treated inexpensively in the comfort of
their own homes.

4. Manage Project Timeline
Many medical device design projects fall victim to mismanaged or unmanaged timelines. With
internal engineering and management resources stretched thin, it is often hard to fully commit
resources to product development projects. Outsourcing partnerships offer an advantage because
the engineering firm not only assumes project time management responsibilities but also assigns
and manages resources. The partners will agree on a program timeline at the start of the
agreement and schedule periodic meetings for status updates. A contract with established
deadlines and deliverables for each party helps to keep projects on track.

G.D. Searle realized this advantage when working with an outsourced partner to develop its
trandsdermal nitroglycerine patch to treat patients with angina. The company’s engineering
partner designed the product and manufacturing process and completed the production facility in
53 weeks. A project timeline was established by the product development firm, detailing project
stages from first sketch through product release along with corresponding timeframes. Scheduled
meetings and deadlines rapidly advanced the project, enabling G.D. Searle to beat competitors to
market.

5. Control Project Costs
Similar to providing project timeline management, external engineering partners can help
medical device companies keep product development costs within budgeted goals. At contract
signing, the project budget is set and resources allocated, with written approval required for any
changes. Reports are developed and delivered on an agreed-upon periodic basis to keep all
parties abreast of current expenditures versus budgeted amounts. As opposed to internal product
development, during which it can be difficult to account for time and resources, outsourcing
relationships provide clear dollar values for each project stage. This will prevent costs from
unknowingly spiraling out of control. An example of a project cost sheet is illustrated in Table 2.

6. Reduce Time-to-Market
End-to-end solutions are another benefit of working with external design teams. Qualified
partners can provide complete guidance from concept development to product development
through equipment design, build and installation. Having one point of contact for all aspects will
lend efficiency to the project. Additionally, experienced firms can apply knowledge of similar
projects and technologies to enhance productivity and overcome technical obstacles that can delay
product introductions.

The design challenges posed by C.R. Bard’s one-hand biopsy tool called for knowledge of
several disciplines. Since a timely release was critical to the product’s success, the firm turned to
an outside engineering team. This third-party applied expertise in medical product design,
materials, and mechanism development to create a proprietary process for a more ergonomic
biopsy tool. This device, operated with one-hand, satisfied C.R. Bard’s objectives, including a
speedy market introduction.

7. Maintain Confidentiality
One of the major misconceptions about outsourcing product design and development is that it
will compromise corporate trade secrets. However, working with a third-party engineering firm
can actually provide stronger protection for a company’s proprietary position than would internal
development. First, outsourcing engineering functions can reduce the threat of an employee
takeover by competitors because engineering partnerships provide anonymity. Competitors will
not be able to track down the engineers responsible for the development of your market leading
medical device if the design was outsourced. In addition, reputable and well-established design
firms sign confidentiality agreements and provide competitive exclusivity to their clients.

Velcro® Group of Companies experienced first-hand the power of confidentiality in its
outsourced engineering relationship. The company worked with a partner who designed the
innovative and proprietary production process for its molded hook and loop fasteners, and
consequently assigned patent rights and competitive exclusivity to Velcro®. When Velcro’s
design firm was approached by a major U.S. diaper manufacturer with a project that conflicted
with its Velcro® partnership, the project was declined by the design firm because it posed a
possible client conflict. However, the engineering firm was able to establish a connection between
Velcro® and this company, leading to a prosperous and profitable business relationship. This
result of this relationship was the development of a truly market-dominating product – a diaper
with Velcro® resealable closures.

8. Create a Proprietary Market Position with Innovative Products
To gain market ownership, companies must develop medical devices that provide an
innovative solution to some unsatisfied need. An experienced partner will be fluent in industry
trends and up-to-date on current happenings and can therefore gauge which niche your company
can effectively fill.

Innovative products are also difficult to replicate, leading to complete and lengthy market
ownership. Medical device manufacturers can get caught up in the modification maze, making
small alterations to existing products and re-launching them. However, these types of projects do
not command price premiums. Relying on external sources for product design and development
brings novel ideas and wide-ranging expertise to the table, leading to innovative products.
Becton Dickinson leveraged the multidisciplinary expertise of an engineering partner to
develop a superior and convenient insulin delivery device that earned a market leading position.

This partner applied insight on ergonomic design, injection molding and materials to the project.
The result was an innovative insulin injector pen, superior due to its ease of use, audible dosage
delivery indication for visually impaired users and low cost.

9. Protect Intellectual Property Rights
Medical device manufacturers can outsource upstream product development functions
without compromising intellectual property by working with partners that agree to assign IP
rights after the program’s completion. This means that the engineering company will either
cooperate in preparing patent applications or will maintain the development process as a trade
secret.

Nova Biomedical lacked a high-volume production capability for its innovative and
proprietary disposable strips. Part of the sub-micro liter glucose monitoring system selfadministered
by diabetics to check blood sugar levels, these unique strips contain a miniaturized
biosensor to convey blood to an electronic reader. Nova Biomedical recognized that an
experienced equipment-engineering firm was needed to design and build customized
manufacturing equipment to fit their unique product requirements. But, involving a third-party
could jeopardize trade secrets. To solve the problem, Nova Biomedical chose an outside design
firm that guaranteed the security of its intellectual property and agreed to assign intellectual
property rights once complete.

Within nine months, two units were designed, built, and installed in the manufacturing facility,
with ownership assumed by Nova Biomedical. Nova Biomedical now possesses the necessary
capacity to meet market demand and maintain its competitive edge.

10. Because the Competition is Outsourcing R&D

Medical device manufacturers are increasingly allocating funds to outsourcing product design
and development functions. This is supported by the growing budget percentages allocated to
R&D. For example, in 2002, the medical industry spent 11.4 percent of its sales on R&D, higher
than any industry except that for drugs and medicine.1 And in 2003, medical companies increased
the R&D portion of their budgets by an average of eight percent.2 Whether their strategy is to
maintain or gain market leadership, an increasing number of medical device companies are
recognizing that outsourcing product design and development is a critical strategic tool.

Answer true or false to the following statements to find out if your product design and
development process can benefit from outsourced engineering.
1. Internal resources are stretched thin.
2. Medical device development projects often run over budget.
3. Product launches are often delayed, costing the company a significant dollar amount due
to lost sales and extended expenses.
4. My company has not released a market-dominating product in several years.
5. My engineering staff’s expertise is concentrated in a few core industries.
6. Our R&D department has several new ideas, but we cannot develop efficient
manufacturing processes.
7. It is difficult to keep up with the competition in terms of new product development.
If any of the above statements hold true for your company, outsourcing product design and
development may be the solution.

About the Author
Robert R. Andrews is medical division manager for the commercial group at Foster-Miller,
Inc., a QinetiQ company. He has more than 25 years of medical device experience managing
product development and operations. He has 11 issued U.S. medical device patents. He received
an MBA from Bryant College and Bachelor’s and Master’s degrees in plastics engineering from
The University of Lowell. He can be contacted at (781) 684-4639 or randrews@fostermiller.com.

chris_heiler @ldesigngurl I hear ya. I’ve been outsourcing my bookkeeping to a virtual bk in Canada for about the last 10 months. I’ll never go back…

nlitenmebabe China investor finalizes deal on NBA’s Cavaliers (Reuters) : Reuters – A Michigan in.. http://bit.ly/7UWBhp [outsourcing sports??]

ttdotcom Join Matt Makowicz for ‘Everything You Ever Wanted To Know About Outsourcing” webinar on Dec16th, 09 at 10am PST. http://ow.ly/M4wv

pass0614 New blog post: Outsourcing Tips: 5 Profitable Ways To Outsource To Multiply Your Earnings http://bit.ly/7×5ISe

MFM_GlobBusNews UK aerospace outsourcing, http://www.myfeedme.com/article/5833670.html

arcgateinc Trends and Opportunities in the Knowledge Process Outsourcing (KPO) space – http://bit.ly/8U6RvG

Brian_Zimmerman What’s up with outsourcing? Does anyone have this figured out yet?

thecommoncents Why Should You Outsource: http://bit.ly/7EWi1f

starcomsystems Accenture dumps the Tiger: It’s the biggest story in town that consulting and outsourcing giant Accenture has dumpe… http://bit.ly/712vkI

10 Guidelines for Ecodesign

1. Do not design products, but life cycles
2. Natural materials are not always better
3. Energy consumption: often underestimated
4. Increase product life time
5. Do not design products, but services
6. Use a minimum of material
7. Use recycled materials
8. Make your product recyclable
9. Ask stupid questions
10. Become an O2 member!

To read the full article, visit Product Ecology Consultants.

Crowdsourcing is a neologism for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group (crowd) of people or community in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design[1] and distributed participatory design), refine or carry out the steps of an algorithm (see Human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science).

The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticisms.

All the companies grew up in the Internet age and were designed to take advantage of the networked world. But now the productive potential of millions of plugged-in enthusiasts is attracting the attention of old-line businesses, too. For the last decade or so, companies have been looking overseas, to India or China, for cheap labor. But now it doesn’t matter where the laborers are – they might be down the block, they might be in Indonesia – as long as they are connected to the network.

Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals. Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd. The labor isn’t always free, but it costs a lot less than paying traditional employees. It’s not outsourcing; it’s crowdsourcing.
Read more…

Have a look and let me know what you think:

Here are Steve Jobs’ 12 rules of success for your reading pleasure. Steve Jobs has certainly proved how effective these rules can be and he is a man worth listening to when it comes to success.

1 Do what you love to do. Find your true passion. Do what you love to do a make a difference! The only way to do great work is to love what you do.

2 Be different. Think different. “Better be a pirate than to join the navy.”

3 Do your best. Do your best at every job. No sleep! Success generates more success. So be hungry for it. Hire good people with passion for excellence.

4 Make SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper. Don’t hesitate in throwing bad apples out of the company.

5 Be entrepreneurial. Look for the next big thing. Find a set of ideas that need to be quickly and decisively acted upon and jump through that window. Sometimes the first step is the hardest one. Just take it! Have the courage to follow your heart and intuition.

6 Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. “I want to put a ding in the universe,” reveal Steve Jobs his dream.

7 Strive to become a market leader. Own and control the primary technology in everything you do. If there’s a better technology available, use it no matter if anyone else is not using it. Be the first, and make it an industry standard.

8 Focus on the outcome. People judge you by your performance, so focus on the outcome. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
Advertise. If they don’t know it, they won’t buy your product.

9 Ask for feedback. Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you’re at the top of the chain, sometimes people won’t give you honest feedback because they’re afraid. In this case, disguise yourself, or get feedback from other sources. Focus on those who will use your product – listen to your customers first.

10 Innovate. Innovation distinguishes a leader from a follower. Delegate, let other top executives do 50% of your routine work to be able to spend 50% your time on the new stuff. Say no to 1,000 things to make sure you don’t get on the wrong track or try to do too much. Concentrate on really important creations and radical innovation. Hire people who want to make the best things in the world. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together.

11 Learn from failures. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

12 Learn continually. There’s always “one more thing” to learn! Cross-pollinate ideas with others both within and outside your company. Learn from customers, competitors and partners. If you partner with someone whom you don’t like, learn to like them – praise them and benefit from them. Learn to criticize your enemies openly, but honestly.